Keywords
We find out what your customers search for, in which words and in which town, and tune your pages to it. One keyword per page, so you do not compete with yourself.
SEO
Get found by people already searching for you
Every day people search for what you offer. The only question is whether they find you or your competitor. We start with a baseline measurement of where you stand today, then fix the technical side and your pages, and on an ongoing engagement we show you every month what is moving.
Baseline before we startReporting on ongoing engagementsOne contact in Amersfoort
What we do
SEO that brings more visitors and requests
No vague promises, but concrete steps that move your findability and your revenue forward.
Strong content
Copy that answers the question behind the search: what it costs, how long it takes, how you work. Customers like reading that, and so does Google.
Technically sound
Mobile load time, Core Web Vitals, sitemap, schema markup and pages Google skips for technical reasons.
Local SEO
Your Google Business Profile in order, identical company details everywhere, and landing pages for the towns you actually work in.
Measure results
The same keyword list every month on an ongoing engagement, the same figures, a one page report. That way you see whether it works or not.
Honest advice
We do not promise position one tomorrow. If a keyword has no search volume, we do not build a page for it and we tell you so.
The approach
The order we work in
SEO goes wrong when you start with the copy. We work from foundation to content.
Baseline
We record where you stand: positions, technical health, local visibility and what your competitors do. You get a report and we walk through it together. Without this you cannot tell later whether anything helped.
Technical
Mobile speed, indexing, error pages, sitemap and schema markup. A page that loads slowly or never gets indexed goes nowhere, however good the copy is.
Pages and local basics
Titles and meta descriptions, headings, internal links and a dedicated page per service. Plus your Google Business Profile: categories, photos, services and reviews.
Measure and adjust
If the engagement continues, every month we look at the figures and make one targeted change. Keywords that gain traction get more attention, keywords that do nothing we let go.
Step one
What the baseline report contains
Before we change a single line of copy, we measure your starting position. The report is not a pile of screenshots but a list of what is wrong and in which order we fix it. This is what is in it:
- Your current positions and clicksWhich keywords bring you in, where you rank and how many people actually click. From your Google Search Console, or from a manual measurement if it is not connected yet.
- Technical health and speedLoad time and Core Web Vitals of your main pages, indexability, error messages, broken links and pages Google skips for technical reasons.
- The structure of your siteTitles, meta descriptions, heading structure, internal links and pages competing with each other on the same keyword. That last one is a common brake nobody notices.
- Your local visibilityHow your Google Business Profile is doing: categories, opening hours, photos, services and reviews. Plus whether your business name, address and phone number are written identically everywhere.
- Keywords you are still missingWhat customers in your region search for and which pages you do not have yet. With the estimated monthly volume, so you can judge whether it is worth the effort.
- What your competitors doThe three or four companies ranking above you in your region, and why. Usually it is no secret: more pages, more reviews or a faster site.
And then the page that matters most. The report ends with a priority list: what we tackle first, what can wait and what we deliberately skip because it gains you nothing. You get it as a pdf and we walk through it by phone in about half an hour, so you understand why the order is what it is.
Three kinds of SEO
What you need depends on where it stalls
SEO is not one service but three different kinds of work. Each has its own moment.
Technical SEO
The foundation under the hood: speed, code, indexing and structure.
- Your site is slow on mobile
- Google does not index all your pages
- You just migrated to a new site
- Your rankings dropped without a clear reason
Local SEO
Getting found in your own service area, on the map and in the results.
- Your customers live within thirty kilometres
- You want to rank in the map pack
- You have a shop, practice or fixed service area
- Competitors with fewer reviews outrank you
Content SEO
Pages that answer what people type and what they actually want to know.
- Your technical side is fine but you are not growing
- You have one services page for six services
- Visitors arrive but never call
- Your competitor has a page per service and per town
The order is fixed. Technical first, because a page that does not get indexed or takes three seconds to load does not deserve copy yet. Then the local basics, because for a small business in the region that usually pays off fastest. Content last, aimed at the keywords that came out of the baseline. Do it the other way around and you write for months for nothing.
Who does the work
You talk to the person doing it
SEO work at WebsiteWensen is done by Sam Niezen, from Amersfoort. WebsiteWensen is a one person business, so no account manager passes your question to someone you never speak to. You call +31 6 15387311 and you get the person who worked on your site.
The same hands built wodak.nl for WoDak, a roofing company in Amersfoort, including the SEO setup of the site. And quadrivashetgooi.nl for Quadrivas Clinic Het Gooi. Both sites are live, so you can see for yourself what you get.
Based in AmersfoortOne point of contactWorking across the Netherlands
- No ticket systemYou email or call directly. You have an answer within one working day.
- The accounts stay yoursSearch Console, Analytics and your Google Business Profile are in your name. Stop, and you keep all data and access.
- You hear it when something is not neededA keyword without volume gets no page. A blog nobody searches for does not get written.
- Fixed price per projectAfter the baseline you know what the work costs, before anything starts.
Measuring and reporting
What we steer on, and when you see it
Every month we report the same figures on the same keyword list. Less exciting than a dashboard full of charts, but you can compare month to month and that is the whole point.
- Impressions and clicksFrom Google Search Console. This moves first, often before your positions visibly rise.
- Average position per keywordOn a fixed list we agree on during the baseline. That list does not change halfway, otherwise you are comparing apples to pears.
- Requests and phone callsForm submissions and clicks on your phone number or WhatsApp. Where it is technically possible we set that tracking up, and we will tell you that visitor cookie choices always make the numbers a little lower than reality. It stays the KPI we steer on.
- Visibility on the mapViews, route requests and calls from your Google Business Profile. For a local business often more valuable than the blue links below it.
- Speed of your main pagesCore Web Vitals on mobile, because that is where most of your traffic comes from.
Honest about the timeline. On keywords with little competition you often see movement in Search Console within a few months. On commercial keywords where ten companies compete, it usually takes longer before your position rises steadily. A brand new domain needs more time than a site that has been running for years. Anyone who promises you a fixed deadline is selling you something.
National reach, strong locally. We are based in Amersfoort and work for businesses across the Netherlands. With dedicated landing pages per city or region you get found where your customers are, even if you operate from one location.
Frequently asked questions
Good to know
How long until SEO works?
SEO is not a switch you flip. Google usually picks up technical improvements within a few weeks. Ranking improvement on keywords customers search for takes months. The older your domain and the lighter the competition, the faster it goes. The upside: once you are there, you do not pay per click.
What does SEO cost with you?
If we build your website, the SEO basics are included from €495 one off: speed, structure, titles, sitemap and schema markup. Separate SEO work on an existing site is quoted per project. We only know what is needed after the baseline, so you get a fixed price before anything starts. See the packages.
Can I take SEO only?
Yes. If you already have a website, we start with the baseline and work on the site you have. Only when a site is so outdated that it cannot keep up technically do we say honestly that a new site is cheaper than endless repairs.
What is the difference between local, technical and content SEO?
Technical SEO is about whether Google can read your site properly and how fast it loads. Local SEO is about getting found in your service area, mainly through your Google Business Profile and the map pack. Content SEO is about pages that answer the question behind the search. We do them in that order, because the later steps lean on the earlier ones.
Do you guarantee position one on Google?
No one can guarantee a fixed position, and anyone who promises that is not being honest. What we do: measurably improve your position on an agreed keyword list, and show you that every month. If a keyword stays out of reach, we say so and shift the focus.
Who does the work?
Sam Niezen, from Amersfoort. WebsiteWensen is a one person business, so you have one point of contact from baseline to reporting. Want to see what we build? Have a look at the portfolio.
Do I get access to Search Console and Analytics myself?
Yes, and it is in your name. Search Console, Analytics and your Google Business Profile are registered to your company: you stay the owner and main administrator, we only get access. End the collaboration and you keep all historical data and full access. That is how it should be, even though not everyone does it.
How often do I get a report?
On an ongoing SEO engagement, every month, on one page: what was done, what the figures do on the keyword list we agreed together, and what happens next month. Want it explained? We walk through it by phone. If you only take a baseline measurement or a one-off optimisation, you do not get that monthly report; you get the report and the completed improvements in one go.
Want to get found better?
Start with the baseline
We measure where you stand today and give you a priority list: what to fix first and what to leave alone.